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Репутационный аудит
Нужен ли вашей компании репутационный аудит? Ответ простой - если вы его не проводили - то однозначно да! Благодаря репутационному аудиту и спецально созданнмым чеклистам можно обнаружить множество скрытых угроз и проблем.
Что включает в себя репутационный аудит:
- Оценку информационных поводов (за выбранный период)
- Оценку тональности сообщений в СМИ и социальных сетях
- Сравнительный анализ с основными конкурентами
- Оценку эффективности работы пресс-службы
- Выявление критических тем и скрытых угроз
- Оценка внешней PR деятельности
Что включает в себя репутационный аудит:
- Оценку информационных поводов (за выбранный период)
- Оценку тональности сообщений в СМИ и социальных сетях
- Сравнительный анализ с основными конкурентами
- Оценку эффективности работы пресс-службы
- Выявление критических тем и скрытых угроз
- Оценка внешней PR деятельности
Репутационный аудит
Важная часть стратегии компании и обязательный элемент для управления репутацией и информационными рисками компании.
Коммуникационный консалтинг
Many books have been written about Silicon Valley and the collection of geniuses, eccentrics, and mavericks who launched the "Digital Revolution"; Robert X. Cringely's Accidental Empires and Michael A. Hiltzik's Dealers of Lightning are just two excellent accounts of the unprecedented explosion of tech entrepreneurs and their game-changing success.
But Walter Isaacson goes them one better: The Innovators, his follow-up to the massive (in both sales and size) Steve Jobs, is probably the widest-ranging and most comprehensive narrative of them all. Don't let the scope or page-count deter you: while Isaacson builds the story from the 19th century--innovator by innovator, just as the players themselves stood atop the achievements of their predecessors--his discipline and era-based structure allows readers to dip in and out of digital history, from Charles Babbage's Difference Engine, to Alan Turing.
But Walter Isaacson goes them one better: The Innovators, his follow-up to the massive (in both sales and size) Steve Jobs, is probably the widest-ranging and most comprehensive narrative of them all. Don't let the scope or page-count deter you: while Isaacson builds the story from the 19th century--innovator by innovator, just as the players themselves stood atop the achievements of their predecessors--his discipline and era-based structure allows readers to dip in and out of digital history, from Charles Babbage's Difference Engine, to Alan Turing.
The Innovators:
How a Group of Geniuses, and Geeks Created the Digital Revolution
Мониторинг и аналитика
Many books have been written about Silicon Valley and the collection of geniuses, eccentrics, and mavericks who launched the "Digital Revolution"; Robert X. Cringely's Accidental Empires and Michael A. Hiltzik's Dealers of Lightning are just two excellent accounts of the unprecedented explosion of tech entrepreneurs and their game-changing success.
But Walter Isaacson goes them one better: The Innovators, his follow-up to the massive (in both sales and size) Steve Jobs, is probably the widest-ranging and most comprehensive narrative of them all. Don't let the scope or page-count deter you: while Isaacson builds the story from the 19th century--innovator by innovator, just as the players themselves stood atop the achievements of their predecessors--his discipline and era-based structure allows readers to dip in and out of digital history, from Charles Babbage's Difference Engine, to Alan Turing.
But Walter Isaacson goes them one better: The Innovators, his follow-up to the massive (in both sales and size) Steve Jobs, is probably the widest-ranging and most comprehensive narrative of them all. Don't let the scope or page-count deter you: while Isaacson builds the story from the 19th century--innovator by innovator, just as the players themselves stood atop the achievements of their predecessors--his discipline and era-based structure allows readers to dip in and out of digital history, from Charles Babbage's Difference Engine, to Alan Turing.
The Innovators:
How a Group of Geniuses, and Geeks Created the Digital Revolution
создание и упаковка контента
Специалисты академии
The Innovators:
How a Group of Geniuses, and Geeks Created the Digital Revolution
